Make It Personal

It is time to get personal. Customers are over a purely generic, impersonal experience with your organization. Your goal is to remember a customer’s preferences and show them you remember. Team members need to connect with the customer – like the barista who knows your preferred drink much like Amazon who recommends a book and…

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Show Your Love for the Customer

As Valentine’s Day approaches, it is a great time to ask if your customers are “feeling the love?” Most of the same principles that make for a healthy personal relationship apply to your customer relationships. Here are some thoughts to create an emotional connection with your customers – 1. Customers want a real relationship –…

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No one wants our business.

What do a pediatrician’s office, a boutique and a mega communications corporation have in common? No one wants our business. Isn’t it comforting to know there are companies out there in this day and time that do not need business. On two consecutive days, during business hours, voicemail messages were left at our pediatrician’s office…

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Hire Smart to Start

After speaking to a customer service representative on the phone, I was reminded of one of my hiring tips. I know some of you reading this would love to be hiring right now and not shrinking your staff. But when hiring is back on your agenda, make certain you get the best possible employees. Here…

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