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Products

Books

custServBookExceptional Customer Service:
Exceed Customer Expectations to Build Loyalty and Boost Profits.

  • Deliver personalized customer service
  • Learn what customers not only expect...but really want
  • Phone skills are a must for the call center — large and small
  • Tackle the steps for dealing with challenging customers
  • Self-guided exercises let you structure your own training program
  • Know the importance of first and last (lasting) impressions
  • Understand how technology can be your friend or your foe

$12.95

 

Customer Service Excellence

.....From tips to handling customer complaints to serving customers over the phone, this hands-on workbook reviews the constant changes in customer service and helps employees discover how they can create positive points of contact with each customer by treating them like partners and communicating with heart.

$14.95

Only The Best On Success

.....This book series features the works of top speakers, each contributing a chapter on success. Easy and quick to read and keep your self motivated.

$10.00

I want all THREE "Only the Best" Books!

$25.00

 

Only The Best On Leadership

.....This book series features the works of top speakers, each contributing a chapter on leadership. Easy and quick to read and keep your self motivated.

$10.00

I want all THREE "Only the Best" Books!

$25.00

 

 

Only The Best On Customer Service

.....This book series features the works of top speakers, each contributing a chapter on customer service. Easy and quick to read and keep your self motivated.

$10.00

I want all THREE "Only the Best" Books!

$25.00

 

 

 

Videos

How To Give Exceptional Customer Service
Click on the PLAY icon to view demo:

.....• Going beyond just good service to exceed the customer's expectations
.....• How customers define quality service
.....• What customers want: 7 essentials
.....• Anticipating and solving problems
.....• Calm down an angry or abusive customer with a step by step process
.....• Discover how and when to break the rules to satisfy customers
.....• Developing an emotional connection with the customer
.....• Customer service success skills that include listening and powerful phone techniques

NOW AVAILABLE ON DVD

8 volume DVD set: $399.99

8 volume video cassettes: $379.95

additional workbooks: $9.50

 

 


 

Developing A Customer Retention Program
Click on the PLAY icon to view demo:

.....• 7 specific ways to find out how customers really feel about you
.....• 8 specific ways to build "partnerships" and emphasize your value to customers
.....• 3 steps for getting service givers to act creatively on behalf of your customers
.....• How to hire the best employees to support your retention efforts
.....• Training employees in ways to deliver great service
.....• Using service guarantees as a retention tool
.....• Tracking "exiting" customers: why they're leaving and how to turn them around

4 volume video cassettes: $199.95

also available in 4 audio cassettes: $59.95

 

 


 

Customer Service Excellence: It's in the details
Click on the PLAY icon to view demo:

You'll learn how to:
.....
• Use the "grandmother rule" to improve reliability
.....• Become an active customer-complaint istener
.....• Avoid the "emotional trigger" words in customer service
.....• Recover customer loyalty through four guidelines
.....• Be aware of a customer's perception to provide better service


40 minute video cassette: $99.95

 

 


 

Watch This Preview

MMOBsalesGraphic

All NEW Video Series!
six internationally known authors in ONE unique Video Series!
Including Lisa Ford!


When you buy the Customer Service: The Hidden Profit Center Video Book you get:

  • Immediate 24/7 access to information from 6 of the top customer service business thinkers in the country
  • Access to articles from these authors you will be able to reproduce in presentations and newsletters
  • Access to Blog Central where you have access to all these author’s blogs in one spot

Plus a FREE offer!

 

Audio

NEW!

Powerful 54 minute Webinar CD

.....You can't miss this session. Listen to 4 outstanding speakers discuss the ins and outs of providing unbeatable Customer Service.

Lisa Ford covers "How To Deliver Customer Excellence".

Arnold Sanow discusses "Six Keys To Getting Everyone Singing Your Praises".

Paul Levesone goes through the "4 Steps To A Customer Focussed Culture".

Wendy Gillett discusses "Living The Customer Service Lifestyle".

Audio CD: $19.99

 

Customers As Partners

.....Recorded at INC. Magazine's Customer Service Strategies Conference. In this 75 minute tape, strategies, statistics and stories are shared on how to go beyond customer satisfaction to customer loyalty.

Audio cassette: $10.00

 

Inspiring Everyday Excellence

.....This audiotape was recorded live at North American Retail Dealers Association. In this 1-hour tape, 3 aspects of excellence are covered: personal, service and leadership. Learn to make excellence a daily discipline with this highly informative audiotape.

Audio cassette: $10.00

 

 

Six Ways To Be A Service Leader

.....Recorded live at North American Retail Dealers Association. This six-step approach is very practical and action oriented. The strategies include how to exceed customers' expectations and lead to inspire great service. This tape is packed with terrific how-to's, stories and examples, and Lisa's memorable dry cleaners story.

Audio cassette: $10.00

 

 

Create An Energized And Motivated Service Team

.....This live recording covers the type of service training, recognition strategies and team meetings you must implement to make exceptional service that leads to loyalty the norm for your staff. This tape includes what leaders and the best organizations are doing to energize their service teams.

Audio cassette: $1 0.00

 

e-Learning

 


Testimonials

  1. “Lisa hit a home run. I have received only positive feedback! Please convey my appreciation to Lisa for her great presentation and preparation with us. Many of the concepts Lisa presented not only resonated with our chiefs and administrators, they have inspired new direction and focus in our work to lead our market and industry in exceptional care experience delivery. Thanks!!”

    Robert Blair, Administration, Kaiser Permanente, South Bay

     

  2. “Lisa’s real life stories and examples not only entertained our team, but caused us to reflect upon how simple acts can turn an everyday guest experience into an exceptional one. Ms. Ford seamlessly wove our training and service standards into her presentations, demonstrating key insight into our business and helping our team gain clarity on what needs to be accomplished to deliver a truly great guest experience.”

    Jim Hicks, Director, El Pollo Loco

     

  3. “Our group gave you rave reviews and references to your speech were repeated throughout the conference. Your speech showed you really listened to us during our pre-conference discussion, and it really came across that you understood our attendee’s job and their challenges. You had us all laughing and really drove home your six points for Everyday Excellence.”

    Tracy Hallman, Project Manager, Guardian Life Insurance Company

     

  4. “Lisa Ford was awesome – the most inspiring! I need to get back to work to get going with jump starting my customer service program.”

    From Health Care Service Excellence Conference

     

  5. “Lisa had a keen grasp on our industry, Choice’s client’s services and how we have all supported and presented service solutions. Service differentiation is a required focus and core competency for any successful company, especially in today’s challenging times and Lisa Ford captured it all.”

    Paul Malamet, EVP, Choice Logistics

     

  6. “Lisa was not only a home run, she was a grand slam. Afterwards they were discussing in detail “what would Lisa do” and hopefully applying it to their current customer situation -- it is really great.”

    Diane Schmeichel, IT Department, Southern California Edison

     

  7. “I wanted to take this opportunity to thank you and congratulate you on a wonderful year with us. You’ve done a great job on every assignment – even more impressive since most involved brand new content. Leaders told us they left with new ideas and they think this session is an important one for other leaders. Thank you bringing such value to us.”

    Patty Wirth, Director Branch Staff Training and Development, Edward Jones

     

  8. “For the past two days I’ve heard over and over managers say to one another….”remember when Lisa said this or Lisa said that!”. A greater compliment couldn’t possibly be extended. I believe my group is inspired to build a strong foundation of loyalty among their customers and that what they learned from you will find its way into every day practice.”

    George Hellen, Resident District Manager, Aramark

     

  9. “I wish to compliment you on the thoroughness of your pre-conference research on our Association and the work that we do in support of our mission. It made it relevant to our audience. Our staff left the meeting motivated to strive for excellence in customer service and more importantly, with a strong sense of how to create that environment in their office and communities in the year ahead.”

    Tom Bognanno, Executive Office, American Diabetes Association

  10. “You did a great job of incorporating examples and stories that were so relevant to our everyday experiences. We were impressed by how well you did this given the unique nature of our business. We continue to use phrases and analogies from your presentation in many meetings and memos. We have added segments and vignettes from your videos to our customer service training. I cannot say enough about how valuable your materials have been to us.”

    - Nicole Dunn, Senior Manager, Learning and Development, Lash Group
  11. “I have had the opportunity to experience a number of “motivational” speakers. While I am often entertained and certainly experience the short term excitement that these speakers generate, I also usually feel that the message is generic and lacks long term sustainability in business practice. My team’s experience with you was very different. Your comments directly addressed the issues we are facing and your thoughts and ideas on what we can do differently will have a profound effect on our performance. The team was energized by your performance, but more importantly, the team was challenged by your ideas on how a large organization like this one can get better by focusing on the individual customer interactions we are privileged to experience each and every day. There is no doubt you made a lasting impression.”

    Dan Walsh, AT & T, Select Accounts and Indirect Channels


  12. “It was obvious you did your homework and personalized your message to our audience. Your reference to things such as AGe-NET, our Corporate Objectives, our Service Pledge, the HEAT Model, etc. made it feel like you were an insider who really understood our firm. The audience also felt you opened their mind to new techniques for dealing with customers that were actionable and easily implemented.”

    Sue Weiss, V.P., A.G.Edwards & Sons, Inc.

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